How to Master Google Ads Manager in 7 Simple Steps

Introduction

Are you looking to master Google Ads Manager? If so, you’ve come to the right place. In this blog post, we’ll share 7 simple steps that will help you get the most out of this powerful tool.

Google Ads Manager is a great way to improve your online visibility and reach more customers. But if you’re new to the platform, it can be a bit overwhelming. That’s why we’ve put together this helpful guide.

So without further ado, let’s get started!

Set up your account.

Choose your account type

There are two types of Google Ads accounts: Standard and Manager. Standard is best for those who want to manage their own campaigns, while Manager is best for businesses with multiple employees managing campaigns. To choose your account type, go to the Google Ads homepage and click “Sign up now.”

If you already have a Google account, you can use that to sign in. Otherwise, you’ll need to create a new Google account. Once you’re signed in, you’ll be asked to choose your account type. Select “Standard” or “Manager,” depending on which one you want.

Set up billing

Google Ads will require you to set up billing before you can start running ads. You’ll need to provide a credit or debit card and select how much money you’re willing to spend on your ads each day. You can also set up automatic payments so that your ads will continue running even if your credit card expires or runs out of money.

To set up billing, go to the “Billing” tab in the settings menu and click “Add payment method.” Enter your credit or debit card information and select a daily budget for your ads. You can also add a secondary payment method in case your primary payment method fails.

Choose your time zone and currency

Google Ads will default to using the time zone and currency of the country where you’re located. However, you can change these settings if you want to target customers in other countries or use a different currency for billing purposes. To change these settings, go to the “Settings” tab and click “Edit.” Under “Country/Territory,” select the country whose time zone and currency you want to use.

Navigate the interface.

The Ads Manager homepage

When you first log into Ads Manager, you’ll be taken to the homepage. This is where you can see an overview of your account’s performance, as well as any recent messages from Google.

At the top of the page, you’ll see a summary of your account’s spend, impressions, and clicks for the current month. Below this, you’ll find a graph that shows your account’s performance over time.

To the right of the graph, you’ll see a list of your most recent campaigns. This is a quick way to check on the status of your campaigns and make sure they’re running smoothly.

At the bottom of the page, you’ll find a section called “Recent Messages.” This is where Google will let you know about any important updates or changes to Ads Manager.

The navigation panel

The navigation panel is where you’ll find all of the tools and settings for Ads Manager. To expand or collapse the navigation panel, click on the button in the top-left corner of the page.

The navigation panel is divided into four sections: Campaigns, Tools, Settings, and Help & Support.

Campaigns: This is where you’ll create and manage your campaigns. You can also use this section to see how your campaigns are performing and make changes to them if necessary.

Tools: The Tools section contains a variety of tools that can help you manage your campaign more effectively. For example, there’s a keyword research tool that can help you find new keywords to target, and an ad preview tool that lets you see how your ads will look before they’re published.

Settings: The Settings section contains all of the options for configuring your account. For example, here’s where you can set up billing information and choose your time zone and currency preferences.

Help & Support: The Help & Support section contains resources that can help you troubleshoot any issues you may be having with Ads Manager. There’s also a link to contact customer support if necessary.

The settings menu

The settings menu is where you’ll find all of the options for configuring your account. To access the settings menu, click on the button in the top-right corner of the page.

The settings menu is divided into four sections: Account Settings, Billing, Preferences, and Help & Support.

Account Settings: This is where you can manage your account information, such as your name and contact information. You can also change your password here.

Billing: The Billing section is where you’ll add or update your payment information. You can also view your billing history and set up spending limits here.

Preferences: The Preferences section is where you can choose your time zone and currency preferences. You can also opt to receive email notifications about important changes or updates to Ads Manager here.

Create your first campaign.

Choose your campaign type

There are four main types of campaigns in Google Ads: search, display, video, and shopping. Search campaigns are the most common type of campaign, and they’re what most people think of when they think of Google Ads. Display campaigns show your ads on websites across the internet, and video campaigns run your ads on YouTube. Shopping campaigns are for ecommerce businesses and allow you to showcase your products in Google search results.

To get started, you’ll need to choose which type of campaign you want to run. If you’re not sure, start with a search campaign. These campaigns are the simplest to set up and usually have the highest ROI.

Set your budget

The next step is to set your budget. With Google Ads, you can choose to spend as little or as much as you want – there’s no minimum spend. You’ll just need to decide how much you’re willing to spend each day, or per month if you’re on a monthly budget. Keep in mind that your budget should be based on how much you’re willing to pay per click (CPC).

To set your budget, go to the “campaigns” tab and click on the name of the campaign you want to edit. Then click on “edit budget.” From here, you can either enter a daily or monthly budget. If you choose a daily budget, Google will automatically adjust it so that your ad spends the same amount each day. If you choose a monthly budget, Google will evenly distribute your ad spend throughout the month.

Choose your targeting

The next step is to choose who will see your ad by setting up targeting options . There are three main types of targeting: demographic , interest , and remarketing .

Demographic targeting allows you to target people based on their age , gender , location , etc . For example , if you own a women’s clothing store , you would want to target female demographics in order to reach your target market .

Interest targeting allows you reach people based on their interests . For example , if someone has visited fashion websites in the past , they might be interested in fashion products and would be more likely to engage with ads for clothing stores .

Remarketing allows you target people who have already visited your website or interacted with your brand in some way . For example , if someone has added an item to their shopping cart but didn’t complete the purchase , yo u could show them a remarketing ad for that specific product in an attempt t o get them back onto your website and finish their purchase .

To set up demographic , interest , or remarketing targeting options , go t o the “campaigns” tab and click o n the name o f the campaign yo u want t o edit . The n click “edit targeting .” From here yo u can choose from any of the available targeting option s an d add them t o your campaign .

Write your ad.

Choose your ad type

The first step in writing your ad is to choose your ad type. There are four main types of ads on Google Ads: text, image, video, and rich media.

Text ads are the most basic type of ad, and are composed of a headline, two descriptions, and a URL.

Image ads are similar to text ads, but with the addition of an image.

Video ads are also similar to text ads, but with the addition of a video.

Rich media ads are the most complex type of ad, and can include images, videos, or even interactive elements.

Write your headline

Once you’ve chosen your ad type, you’ll need to write a headline. The headline is the most important part of your ad, so make sure it’s clear, concise, and catches the reader’s attention.

Your headline should be no more than 25 characters long, and should include your keywords.

Write your ad copy

After you’ve written your headline, you’ll need to write your ad copy. The ad copy is the second most important part of your ad after the headline, so make sure it’s well-written and persuasive.

Your ad copy should be no more than 35 characters long, and should include a call to action (CTA).

Choose your display URL

The display URL is the URL that appears on your ad; it does not have to be the actual URL of the page you’re promoting. The display URL can be up to 35 characters long, and must include the domain name (e.g., www .example .com).

Choose your destination URL

The destination URL is the actual URL of the page you’re promoting; it should match the display URL . The destination URL can be up to 1024 characters long , and must include http:// or https:// at the beginning .

Choose your keywords.

Brainstorm your keywords

Before you can choose the right keywords for your campaign, you need to brainstorm a list of potential keywords. To do this, think about what terms your customers would use to search for your product or service. You can also use keyword research tools like the Google AdWords Keyword Planner to generate a list of potential keywords.

Once you have a list of potential keywords, it’s time to start adding them to your campaign.

Add your keywords

To add keywords to your campaign, go to the “Keywords” tab and click “Add Keywords.” Then, enter your keywords into the “Add Keywords” box and click “Save.”

After you’ve added your keywords, you’ll need to match them to the appropriate ad group. This will help ensure that your ads are shown to people who are searching for the products or services that you offer.

Match your keywords to your ad groups

To match your keywords to an ad group, go to the “Ad Groups” tab and click on the name of the ad group that you want to add keywords to. Then, click “Edit,” scroll down to the “Keywords” section, and click “Add Keywords.” Finally, enter the keyword or phrase that you want to add in the “Add Keywords” box and click “Save.”

Set your bid.

Choose your bid type

When setting up your campaign, you’ll need to choose a bid type. The three main types of bids are cost-per-click (CPC), cost-per-impression (CPM), and cost-per-acquisition (CPA). CPC is the most common bid type, as it allows you to control how much you spend on each click. CPM is suitable for brand awareness campaigns, as it allows you to pay for each 1,000 impressions your ad receives. CPA is suitable for conversion-focused campaigns, as it allows you to pay for each conversion your ad generates.

Set your max CPC bid

Once you’ve chosen your bid type, you’ll need to set a maximum CPC bid. This is the highest amount that you’re willing to pay for each click on your ad. You can set your max CPC bid manually, or let Google automatically set it for you using their “Enhanced CPC” feature. To manual set your max CPC bid, go to the “Campaigns” tab and click on the campaign that you want to edit. Then, click on the “Settings” tab and scroll down to the “Bidding” section. Here, you can enter the amount that you’re willing to pay for each click on your ad in the “Max CPC” field.

Set your ad schedule

In addition to setting a maximum CPC bid, you can also specify when and where your ads should run by setting an ad schedule. To do this, go to the “Campaigns” tab and click on the campaign that you want to edit. Then, click on the “Settings” tab and scroll down to the “Ad schedule” section. Here, you can specify what days and times your ads should run, as well as what countries or regions they should be shown in.

Monitor your campaign.

Check your campaign results

It’s important to regularly check your campaign results so that you can see how well it is performing and make necessary adjustments. To do this, go to the “Campaigns” tab and click on the name of your campaign. Then, click on the “All” tab at the top of the page to see all of your campaign’s data.

Here, you will be able to see key metrics such as impressions, clicks, CTR, conversion rate, and more. You can use this data to determine whether or not your campaign is successful and make changes accordingly.

If you want to dig deeper into your data, you can click on the “Segment” drop-down menu and select different options to break down your data further. For example, you can segment by date range, device, network type, and more.

Adjust your campaign settings

Once you’ve checked your results and determined what changes need to be made, you can adjust your campaign settings accordingly. To do this, go to the “Settings” tab for your campaign and make changes in the various sections.

For example, in the “Budget & Schedule” section, you can change your budget or ad schedule if needed. In the “Targeting” section, you can add or remove targeting criteria such as locations, demographics, interests, etc. And in the “Ads & Extensions” section, you can edit your ads or add extensions (e.g., callouts, sitelinks).

Conclusion

If you want to master Google Ads Manager, then follow these 7 simple steps. Setting up your account correctly is crucial, so be sure to choose the right account type and set up billing. Then, take some time to familiarize yourself with the interface by exploring the homepage, navigation panel, and settings menu. Once you’re ready to create your first campaign, choose your campaign type, budget, and targeting. Next, it’s time to write your ad. Start by choosing your ad type and writing a headline that will grab attention.

Then, write persuasive ad copy and choose a display and destination URL. After that, it’s time to choose your keywords. Brainstorm a list of relevant keywords and add them to your ad groups. Finally, set your bid amount and monitor your campaign results regularly. By following these steps, you can master Google Ads Manager in no time!

How to Master Google Ads Manager in 7 Simple Steps

How to Master Google Ads Manager in 7 Simple Steps

Introduction